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the-cultural-dimension-of-international-business-6th-edition

TITLE : The Cultural Dimension Of International Business 6th Edition

The text demonstrates how the theory methods and insights of cultural anthropology can influence in a positive way the conduct of international business operations be they negotiating managing or marketingthe most cited papers from this title published in the last 3 years statistics are updated weekly using participating publisher data sourced exclusively from crossrefdealing with issues connected with the anthropology of business international business applied anthropology international marketing and international management this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international businessdescription for juniorsenior level undergraduategraduate courses in anthropology of business international business applied anthropology international marketing and international managementacademic and business information perspectives readings will be supplemented by guest speakers informational videos in class case studies a comprehensive group project reflective exercises

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